No Swedish progress at Frankfurt Book Fair

Well, we all know what's going on by now.
The Frankfurt Book Fair turned out to be a complete disaster for the Swedish book industry. Just consider the fact that the leading Swedish newspaper Dagens Nyheter ran only one short notice about the Frankfurt fair, by far the biggest book fair in Europe, and that appeared on Sunday - not on Saturday when the Kultur-part of the newspaper usually has its book reports but the following day when traditionally there are no book issues in the Kultur-part at all.

Because the Swedish publishers and agents did not do well at Frankfurt. Not well at all.
The reasons for the disaster are two:
1) The Hypnotisören failure. Too much juicy promises, too much hype, and no substance to match it. The partners in other countries are disappointed, to say the least.
2) Shortage of good books this year. As a reader, you may not notice it, falling victim to hypes and propaganda and false media reports. But we, as a book club, see it quite distinctively. There has been no revolutionary titles this year - in Swedish.